The world of retail is definitely to undergoing fundamental changes at present; most of the them are attributable to technology introduction and its becoming for ever more commonplace in the all domains of human lives. However, it isn't about all about technology, the aspiring business retailer should also take into account the new business models affecting e-commerce, as well as changing of consumer behaviors and expectations. The e commerce platforms is business stages, one of the very few remaining genuine differentiation in the e commerce sector is that of shipping times and delivery logistics. Then the e commerce goes online, there will be three main ways that companies can distinguish themselves: price, customer service and interactive experience. Then storefront digitizing is that Beacon Technology, Direct Social Media Purchase, Voice Assistants, Drone and Droid Delivery, Augmented Reality Device etc.
Best online ecommerce platform now.It has crores of customers in worldwide,each customers enhance the chances of getting more profits.It provide different spaces for customers to sell products such as Amazon Marketplace, Amazon zShops or Amazon Auctions. In Marketplace,the sellers offer goods at a fixed price, Amazon zShops provide only used goods at fixed prices, Auctions sell their stuff to the highest bidder. This platform invests heavily in its Supply Chain and it is considered as one of the best Supply Chains in the world. E-commerce sites has seven unique features as the Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density, and Personalization. Amazon ecommerce platform works worldwide and delivers different products in global market.
Storefront Digitizing :- E-commerce stands for the electronic commerce which involves the of commercial transaction across the internet. The thing is the brick-and-mortar will be always dominate and the would never lose its value ever, the despite of the growing e-commerce stores. Now day to maintain people’s interest of something very innovative could be adapted. In order to the make an impact even more to customers, firms like eBay, Walmart, Delta Airlines, have all the started to the Storefront Digitizing. They use the memory mirror technology. It is nothing but the virtual mirror where a customer sees him and visualize how they would (let’s say) look by wearing a particular outfit. They don’t have to literally wear it. The mirror is able to store their information, their likes and dislikes, and accordingly can interact with them later if a particular item arrives, say of particular size and color. This technology is going to offer reduction in returns to a greater extent. Then trend is not a surprising one. A study earlier this year revealed that consumers who shop both online and in person spend an average of up to 3 times more than a single-channel shopper. They having both an online website and brick-and-mortar gives to the retailer different ways to the interact with its shoppers. According to study, a well-executed channel strategy includes giving the shopper with the option to buy products online and pick them up in-store as well as buy products in-store for home delivery.
Chatbot :- The Chatbots were in existence since 1966 but the technology has evolved to much smarter and better then in terms of processing speeds and giving response to contextual awareness, all the credits go to machine learning and big data technology. This enables to the human interaction only when to extremely necessary. The bot acts more like a friend than someone who is into this business talking to very formally. The navigational experience is less text-based but more conversation-based in order to find any information.
Beacon Technology :- The Beacon technology is a kind of application which enables different to devices connect with each other via Bluetooth Low Energy that acts same as the classic Bluetooth but extends to not more than 50 meters, and does not need high battery power either. When the Beacon technology do is sending the current deals and offers, or anything related to products’ promotion, right at the moment the consumer enters the ‘Zone’. But before that, devices need to be connected with each other, that we call ‘beacons’ post connectivity. This technology originally belonged to Nokia in 2006 but now marketed by Bluetooth Special Interest Group. The Apple’s iBeacon is capable to connect with iPhones as well as Android phones.
Voice Search :- It is a voice search, convenient and efficient technology which is based on the IoT (Internet of Things). It listens to the users’ voice searech commands and is capable to perform tasks like purchases, searches, help, etc. It can turn off the light while performing the commanded tasks altogether, so that the energy could be saved. WeChat can buy movie tickets, book a taxi, takeout an order, and so on.
Drone and Droid Delivery :- The Drones were introduced many years back but nobody has ever imagined that they are going to deliver stuffs to civilian addresses, it is one of the most pioneering technologies that is going to shape up the future retail industries. A Droid is the a small robotic machine of varying sizes and shapes which follows the commands and does the tasks accordingly. These move on the ground on the pedestrian lane and are capable to handle weight typically between 20 to 30 pounds in 30 minutes or even less. They can be climb up and down the stairs, have nine cameras to view everything in the surroundings and stream the live video. These also be have microphone to interact with the customers and a GPS tracking between the source and destination. Their are sensors can sense the interruptions like foot traffic on sidewalks. Droids don’t require to get parked at a parking place, nor do they contribute in vehicle emissions. Then traditional systems in which the delivery boy first searches for parking parks the vehicle and then walks till he reaches the destination, the tiny droid would quickly reach the delivery address and hand the item to the respective customer, without such interruptions mentioned above.
Direct Social Media Purchase :- The social media websites is used for like Facebook, Pinterest, Instagram and Twitter are already into this move and successfully covering the sales over 60 percent. Then customers can now be click the ‘Buy now’ button directly from the site’s page and proceed for online payment.
Virtual & Augmented Reality Device :- The form of goggles or headsets one can have a 3-dimensional experience of witnessing the virtual items by augmenting the real objects with the virtual ones at the home itself. Suppose you want to decorate your home and have a confusion of what to purchase. You can simply try the virtual objects whichever are visible at the website. This will help you visualize what looks better on your sofas or shelf or center table or walls, and you shop accordingly. You won’t have to choose randomly about which you wouldn’t be sure what might look good and what not! The same goes with the dresses available online. Have a virtual experience before actually purchasing and make a wise decision. The chances of returning the products will be greatly reduced, and so do the time. For more.......
